How to Become a Better Storyteller EP14
How to Become a Better Storyteller EP14
Perry Lam, Founder and CEO of Lam Institute
"Don't begin with the S-word"
Are you a good storyteller? When we think we are telling a story, is it really a story or is it more commentary, assertions?
"Never start with the S-word." That's a big no-no for storytelling. The word 'story' instigates people to prematurely critique the different permutations that comes with it before you even share it.
In this episode, I chat with Perry Lam to learn about the power of storytelling and how it can be used to build relationships and humanity. Perry highlights the key elements (time-marker, place-marker, events and characters ...) of good storytelling in order to deliver the Contents, Context and Emotions and provides examples of where people tend to get it wrong.
![broken image](http://custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_9000,w_1200,f_auto,q_auto/5293781/230494_689767.jpeg)
Perry is an executive coach to CEOs and also trains young talents and TEDx speakers on storytelling. He was a Regional Director at DHL where he looked after all the country sales director in Asia Pacific and also launched DHL's first "Sales Force Academy and Leadership Center".