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Transformative Purpose
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Transformative

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Transformative Purpose

How to Become a Better Storyteller EP14

Perry Lam, Founder and CEO of Lam Institute

· Career and Business

"Don't begin with the S-word"

 

Are you a good storyteller? When we think we are telling a story, is it really a story or is it more commentary, assertions?

 

"Never start with the S-word." That's a big no-no for storytelling. The word 'story' instigates people to prematurely critique the different permutations that comes with it before you even share it.

 

In this episode, I chat with Perry Lam to learn about the power of storytelling and how it can be used to build relationships and humanity. Perry highlights the key elements (time-marker, place-marker, events and characters ...) of good storytelling in order to deliver the Contents, Context and Emotions and provides examples of where people tend to get it wrong.

 

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Perry is an executive coach to CEOs and also trains young talents and TEDx speakers on storytelling. He was a Regional Director at DHL where he looked after all the country sales director in Asia Pacific and also launched DHL's first "Sales Force Academy and Leadership Center".

 

 

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