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Reborn Digital 數碼轉盈 (Chinese Paperback)
  • Reborn Digital 數碼轉盈 (Chinese Paperback)
  • Reborn Digital 數碼轉盈 (Chinese Paperback)
  • Reborn Digital 數碼轉盈 (Chinese Paperback)

Reborn Digital 數碼轉盈 (Chinese Paperback)

40.00
In 2021, I set a challenge for myself to write a Chinese book. I worked with a local publisher and Reborn Digital was born. Transformation, whether it is for company or individual starts by having a clear purpose at heart. In this book, I outline the three steps all companies and individuals should ask themselves before transforming. Why are you transforming? What ecosystem do you need to develop? How are you going to create a strategy around it? The purpose of this book is to help readers understand how technologies made companies obsolete, how we should prepare and adapt ourselves in the digital age.
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Upon purchasing this book, we will send you the book to your preferred mailing address. This book is recommended for anyone who wants to learn about how to transform themselves or their company in the digital age.

這本書《數碼轉盈—逆境重生下的大商機》中,我們將解開整體的數碼化轉型,並了解到轉型並不是什麼新鮮事物,並且一直持續存在於我們身邊。只是即時通訊,電腦處理能力和存儲容量的進步加速了數碼化轉型。

 

轉型是組織的思維方式,結構和行動方式。

在這本書《數碼轉盈—逆境重生下的大商機》中,我們將解開整體的數碼 化轉型,並了解到轉型並不是什麼新鮮事物,並且一直持續存在於我們身邊。只是即時通訊,電腦處理能力和存儲容量的進步加速了數碼化轉型。

標準普爾 500 強公司的平均任期預計到 2027 年從 33 年減少到 12 年。我們將研究一些曾經成功主導市場過的組織,這些組織過於專注於主流客戶,而忽視了破壞性和新興技術 對其當前和鄰近行業的影響。

此外,我們將探索傳統企業的問題 ? 如何實現變革目的(transformative purpose)? 企業轉型的成功關鍵 ? 變革型領導者的特徵 ? 

對於任何希望轉型的組織來說,都有三個關鍵要素。企業需要考慮其主流和有遠見的客戶,設計一個內部和外部生態系統,以最大程度地創造客戶價值,並開發一種以數碼化,以人為中心和數據驅動的合作策略。我們還需要考慮地緣政治、環境、社會和公司治理(GESG)其對我們戰略選擇的的風險及影響。

" 轉型不是一個人的工作 "
" 鼓勵錯誤,不要害怕失敗,要快速失敗 "

 

推薦序


 

商場如戰場,汰弱強,適者生存,恆古如斯。數碼年代無聲來臨,加上新冠疫情衝擊全球每一家企業,面對沒頂之虞的傳統公司不知凡幾。面對挑戰,企
業應選擇掙扎求存,還是乘勢轉型突圍,成為一眾企業領袖的難題。而且,非知之難,行之惟難,對理解到抱殘守缺形同慢性自殺的企業,如何找尋轉型的方向、
如何執行轉型計劃,成為了下一個問題。

本書為踟躕十字路口,猶豫未決,和有志轉型,但千頭萬緒,不知從何轉起的企業,提供錦囊妙計。在創業成為風尚的時代,有志創業之士也可從本書一窺
成為獨角獸、取代傳統大公司的法門,成為下一家叱咤風雲的初創企業。

鄭天恩
光大控股投資總監
香港大學兼任講師

 


Aaron 曾任職跨國顧問公司及不同性質的企業,包括初創及其他業務,擁有豐富的顧問及實戰經驗,近年投放更多時間在數碼轉型及商業變革方面。

在著作中,他精心挑選了多個成功或失敗的真實商業個案,以輕鬆而深入淺出的方法將傳統企業面對的各種挑戰、危機及痛點娓娓道來,一矢中的。非常欣
賞他巧妙地透過這些個案,帶出企業的成與敗,往往只是一念之差,必須把握機會,作出迅速、勇敢、正確而具前瞻性的商業決定。文章行文簡潔,趣味盎然,
令人有一口氣看完的衝動,其實在每個故事之中也隱藏了許多營商智慧和管理新思維,在迅息萬變的今天,尤其值得一看再看。

蕭慧雯
港鐵公司人力資源總經理

「數碼轉型」給你的第一印象是什麼呢 ?

若然你認為數碼轉型只是與 CIO(Chief Information Officer)溝通便能解決的話,恐怕你就誤會了數碼轉型的真正意思了。我經常以一架法拉利去比喻科
技,儘管你有能力去買入一台,但不懂駕駛,環境上又沒有一條公路可給你發揮車的全部性能,那即使你擁有一台名貴跑車,只代表著你有一座價格高又美觀的
獎盃而已。科技只是轉型的一小部份;怎樣運用適當的管理技術(好的車手),配合上好的營運模式(好的公路),才能完美地發揮出一架名貴跑車的最高性能
出來,才是數碼轉型的精髓。

Aaron 正正深明這個道理。

他於書中介紹的,並不是教讀者如何選取好的科技技術,或怎樣購買一系列 的科技技術去提高公司短期營利的一般課題。Aaron 引用舊式營運模式的失敗例 
子,去引導讀者思考怎樣去構造公司一個完整的架構,再徹底地改變公司的營運,而好好地運用新科技,去切合新一代的數碼世界創造出源源不絕的轉型機會。

在這日新月異的新時代,昔日為最佳的模範,可能已變成今天的壞榜樣。譬 如,以前要打造一套新的系統,就要慢工出細貨,出來的第一輪作品應該要接近 
完美無瑕。相反今時今日,若要打做一套新系統,出來的第一輪作品,通常只是最簡易可行產品(Minimum Viable Product - MVP),然後再接洽市場用家的反應和產品應用數據,一個衝刺(sprint),衝刺地改善產品至更高效率,這才是「敏捷式開發」(Agile Development)。

現今數碼時代需要的,不但是科技的配合,更重要的是一班懂得應變,持續進修,本著「失敗乃成功之母」信念的人才,不盲目死守一貫公司的作風,勇於 
改變接受轉型,去創造更多的機遇。這也就是我們香港寬頻常說的「Change or Die ! 不改變,就只有死亡(或被世界淘汰)!」。

數碼轉型不但只是與 CIO 有關的課題,而是需要各部門的合作,包括CEO、CMO、CFO、COO⋯⋯等等整個團隊的力量,才能把轉型推至最佳效果。

許先耀
持股管理人及數碼轉型總裁
香港寬頻集團

公司轉型並非一個近期的現象,其實自從有生意以來,所有傳統公司都面臨一次又一次的衝擊。只不過隨著資訊發達,世界的聯繫令這種種衝擊變得愈來愈
快。公司要有不斷大幅度改革的心態,否則就會被人淘汰。改革亦都不是說懂得運用高科技便可以,是要從三方面去實行︰第一是人,第二是公司策略,第三才是科技。本書作者從淺至深提出眾多例子,令大家明白怎樣才能成功轉型,公司亦都知道未來趨勢的利與弊,從而令到大家可以順利改革,得以迎接新世紀新世代。

時景恒 Kevin Shee 
時昌迷你倉創辦人及 CEO

社會不斷轉變,我們要走得更高更遠或成為領袖,必需具備與時並進的實力。無論處於高端科研行業或是傳統專業如會計和教育等,嘗試將自身行業以外的革
新方式套入工作,從而把業務貼近市場需求已經成為新世代成功之道。配合個人的扎實知識及技能,為公司業務甚至社會創造價值。

我簡閱本書章節後,深深感受到書中的題材、觀點、案例和建議幾乎都是以破舊立新為方向,再運用簡易淺白的方式讓不同背景的讀者更容易明白箇中意思。

本書作者和我在香港會計師公會共事期間為前工作伙伴。在管理層面上,他往往能夠展現出多方位思考的專業知識,從而增強和鞏固公司架構對未來作出準
備就緒的競爭力。我深信讀者在細閱本書後,必定能汲取作者在其職場上所見所聞的經驗,輕鬆掌握和趕上時代的步伐。

王文傑
會計及專業培訓
 

數碼時代已開始了,很多人仍未作好準備,跟不上的企業和員工將被淘汰,為免落後於人,他們也想增值自己,奈何坊間很難有書籍能把數碼轉型講得透,
講得透令已成功轉型的人知道箇中道理,而初學者也不會被難倒,這就是深入淺出,彭澤邦這本書完全能夠做到,舉一反三的案例絕對能做到醍醐灌頂的效果。

邵志堯 博士
 

這本書來得非常之及時!正當我們開始研究疫情後,世界各地不同行業將如何「翻身」,Aaron 將過去和將來徹底地分析。好期待!

鍾卓廷 Vicky Chung
大律師

“An easily digestible list of useful insights for any real change agent.”  

Dr. Gregg Li
Independent Non-Executive Director
Founder and Chairman of OASA 

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    Thank you for your support. We are now ranked in the top 3% global podcast.  Every week, I speak with leaders, professional athletes, authors, parents and unsung heroes from all over the world, to share knowledge and story about how they have transformed.

     

    My purpose is to spread positivity and information to help you become a better self.  I started writing and inviting people to chat on my podcast in 2021. I am grateful because these little actions changed my life's trajectory. If you are looking for change, positivity, new knowledge and perspective in life, you are at the right place.

     

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